7-Eleven Business Plan

This post is about Business Plans in general, but because I have the most experience in the convenience industry, I’m going to focus on a plan for operating a 7-Eleven.

Before getting into any business, whether it’s 7-Eleven, or your own independent store, it is very important to have a business plan. 

Don’t ignore this very important step, or treat it with that “checking the box”, mentality, because this is a tool to organize your thoughts, expectations, and goals – giving your research detailed focus and perhaps uncovering things you never realized as you research every aspect of your business.

211 Top Franchises in 2008

According to Enterpreneur Magazine, the following are the 211 best franchises to own in 2008.

 

I’ve listed their name, rank, and approximate start-up costs:

 

Deciding Which Franchise To Buy???

Here are 3 Factors You HAVE To Consider!!

I know you all want the easy answer.  It would be great if I could just say, “XXXXX is the best franchise out there!”, but sadly that is not the case.

Here are the most important factors when trying to select a franchise:

 

Convenience Stores & Our Slow Economy:

The turmoil of our banking system is hard to ignore, and the stock market is on everyone’s mind. 

So how does it all affect you, “Perspective Convenience Store Buyer“?

And how does it affect you, “Current Convenience Store Owner“?

This post aims to answer these big questions:

7-Eleven Income Potential

So you’re thinking about buying a 7-Eleven and would like to know how much money you could make. 

Well, contrary to popular belief, 7-Eleven owners don’t typically make Hundreds of Thousands of Dollars.

What they make varies greatly on their individual store, but here are some rough estimates: 

7-Eleven Start Up Costs

Many people are finding this blog with the key words, “7-Eleven Start-Up costs”, so I wanted to dedicate an entire post to the subject.

In January 2008, for the very first time, 7-Eleven, inc. unseated Subway as the #1 franchise on Entrepreneur’s: 29th Annual Franchise 500 list.

I think the reason they are finally #1 is a combination of a strong brand image, aggressive franchising in 2007 (1000 stores in the US),  and as compared to other franchises … affordable start up costs.

Increasing Sales with Add-On Purchases! #5 – Promotions

[Part 5 of 5]

This technique is so powerful that it is used by almost all retailers to various extent.

Unfortunately, it is often used with the wrong products, at the wrong time, or with poor planning.  Because of this, Promotions in many stores bring almost no long term benefits.

Increasing Sales with Add-On Purchases! #4 – Cross Merchandising

[Part 4 of 5]

In my last three posts I wrote about the importance of properly merchandising the Front End Cap and Front Counter, and the tremendous importance of Plus Selling.

Now it’s time to tackle the most effective way to increase sales with Add-on Purchases without actually having to speak to the customer: 

Increasing Sales with Add-On Purchases! #3 – Plus Selling

[Part 3 of 5]

In my last two posts I wrote about the importance of properly merchandising the Front End Cap and Front Counter.

Now that we have the main area around the counter taken care of, it makes sense to discuss the MOST EFFECTIVE way to increase sales with Add-On Purchases:

 

Increasing Sales with Add-On Purchases! #2 – Front Endcap

[Part 2 of 5]

In my last post I talked about proper merchandising of the front counter, so its only logical to move on to the next closest thing:  The “Front End Cap“

 The guy selling hats on the beach knows:  When you have the right items, in the right place … you’ll make the sale.