[Part 5 of 5]
This technique is so powerful that it is used by almost all retailers to various extent.
Unfortunately, it is often used with the wrong products, at the wrong time, or with poor planning. Because of this, Promotions in many stores bring almost no long term benefits.
[Part 4 of 5]
In my last three posts I wrote about the importance of properly merchandising the Front End Cap and Front Counter, and the tremendous importance of Plus Selling.
Now it’s time to tackle the most effective way to increase sales with Add-on Purchases without actually having to speak to the customer:
[Part 3 of 5]
In my last two posts I wrote about the importance of properly merchandising the Front End Cap and Front Counter.
Now that we have the main area around the counter taken care of, it makes sense to discuss the MOST EFFECTIVE way to increase sales with Add-On Purchases:
[Part 2 of 5]
In my last post I talked about proper merchandising of the front counter, so its only logical to move on to the next closest thing: The “Front End Cap“
The guy selling hats on the beach knows: When you have the right items, in the right place … you’ll make the sale.
[Part 1 of 5]
The concept is simple: if your store is getting 500 customers per day, and customers are buying an average of $4 per transaction, you’re making $2000 per day.
To make more money you either need more customers, or sell existing customers, more stuff.
From my experience, it is much easier to get existing customers to buy more.
The following is part 1 of a 7 part guide, with a variety of tips, tricks, and how-to’s for generating incremental sales with add-on purchases:
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