[Part 4 of 5]
In my last three posts I wrote about the importance of properly merchandising the Front End Cap and Front Counter, and the tremendous importance of Plus Selling.
Now it’s time to tackle the most effective way to increase sales with Add-on Purchases without actually having to speak to the customer:
[Part 3 of 5]
In my last two posts I wrote about the importance of properly merchandising the Front End Cap and Front Counter.
Now that we have the main area around the counter taken care of, it makes sense to discuss the MOST EFFECTIVE way to increase sales with Add-On Purchases:
[Part 2 of 5]
In my last post I talked about proper merchandising of the front counter, so its only logical to move on to the next closest thing: The “Front End Cap“
The guy selling hats on the beach knows: When you have the right items, in the right place … you’ll make the sale.
[Part 1 of 5]
The concept is simple: if your store is getting 500 customers per day, and customers are buying an average of $4 per transaction, you’re making $2000 per day.
To make more money you either need more customers, or sell existing customers, more stuff.
From my experience, it is much easier to get existing customers to buy more.
The following is part 1 of a 7 part guide, with a variety of tips, tricks, and how-to’s for generating incremental sales with add-on purchases:
5. You don’t need any experience!!! So this is a good starter business.
“Wait!!”, you say, “That can’t be true!!”… well here’s the funny thing: even though having experience would be tremendously beneficial, after spending sometime around the 7-Eleven’s qualification process, I can honestly say that if you were competent enough to complete high school (know how to read, write, and some basic arithmetic) you will more than qualify as long as you come across confident in your interview.
But watch out!! If this is your starter business, make sure you have a clear exit strategy because if you’re not careful, this business will suck you in, and in a blink of an eye it will be 10 years later and you’re exactly where you were on day 1 (Maybe $150K or so richer)
This is written for anyone that might be interested in purchasing a 7-eleven convenience store in the United States.
When you are given the 200 page Franchise Offering Circular (The rule book), it can be very difficult to understand all of the “fine print”.
So here is some of that fine print in laymen terms:
1. 7-Eleven will take AT LEAST 52% of your profits.
Convenience Store News & Information 